What do you exactly mean by commercial usage?

When i read out shutterstock standard license, it is written
For your own personal, non-commercial use (not for resale, download, distribution, or any commercial use of any kind)
this mean i caot use shutterstock image on my facebook pages?
is it come under commercial usage?
I want to promote mylikes links to make some money along with these images.
i want to share images of shutterstock to get more and more likesshares.
anyone please take out some time and give there valuable input ?
afaik if it make you money by any means it is considered as commercial use.
but those images are not making money