Franklin Hatchetts adsense site

If anything this goes to show that there is no guarantee in SEO, no matter who you are.

I have no axe to grind with him but there are many people in his position that are revered by some and hated by others. Some guru's know their shit and others don't.

The main thing to keep in mind is to just take what they say with a pinch of salt always aware that they are ultimately trying to sell you something.

I'm sure this will be no surprise to a great majority on this forum for a number of reasons.