is colr switch the next flappy bird?

the owner of this app color switch are advertising it aggressively and it seems to be working, is creating an app and spending a few $k's on advertising it a good idea i noticed they where advertising a lot on youtube and instagram and almost everyday a youtube or instagram celeb are advertising it with new content, am looking for insight on experiance members on apps i hav never run or own an app but i would like to jump into it what do u think is the best way to make an app g viral?
http://www.pocketgamer.biz/interview...sing-buildbox/